This week’s selection is a little bit country, and a little bit Rock ‘n’ Roll! From our friends at GLS/NEXT in Brooklyn Park, Minn., for client Pearson VUE, this fun and funky event invitation merges a creative concept and format with the best in digital print to create a targeted mailer that does not disappoint.
A tipped-on guitar pick serves as a whimsical element that holds this swinger fold closed. When opened, the swinging accordion format features a different guitar on the inside and a pop of clear UV shimmer — it’s so cool!
Project Credits and Specs:
Folding Style: Swinger Fold
Print Production: GLS/NEXT Precision Marketing, Brooklyn Park, Minn.
Client: Pearson VUE, designed by David Herkenhoff
Paper: GPA Ultra Digital 120 lb. Cover
Size: Flat: 11.875″ x 11″; Folded: 5.5″ x 11″
Production: Printed on an HP Indigo 7800 digital press with VDP and spot clear raised UV gloss. 800 qty.
Finishing: Diecut and score, tip-on guitar pick, hand fold and insert into clear envelope
Budget Rating: Moderate
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive atwww.foldfactory.com.