Jerry Garcia’s “Wolf” Guitar Appears on _CBS This Morning_

Jerry Garcia’s “Wolf” Guitar Appears on CBS This Morning

On Wednesday, Jerry Garcia’s famed “Wolf” guitar was auctioned off at a special event at Brooklyn Bowl that featured two sets of Grateful Dead music from Joe Russo’s Friends with Benefits, and the legendary axe made a television appearance earlier today as part of a segement on CBS This Morning.

CBS shows footage of the winning bid from Wednesday’s auction, a $1.6 million offering ($1.9M after an added buyer’s fee) from marketing CEO and co-author of Marketing Lessons from the Grateful Dead Brian Halligan. “The guitar and Jerry and the Grateful Dead have had a great impact on my life, and I’m thrilled to own a little piece of it,” Halligan says.

The bid, matched by an anonymous charity, ended up netting a total of $3.5 million for the night’s beneficiary, the Southern Poverty Law Center, a record for funds generated by one instrument. Wolf appeared on this morning’s show along with Arlan Ettinger, owner of New York’s Guernsey’s Auction House, prompting one host to call the guitar “one of the most exciting guests we’ve had on this show in a long time.”

Responding to the other host’s statement on the importance of Wolf and the connection that Dead fans feel to the guitar and others that Garcia played, Ettinger replies, “Look, well-dressed men and women came to me on their hands and knees begging just to put their pinky on this for a second.”

Watch the segment above.

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